Original Riches

Create a Killer Resume: Your resume is what presents you to your employer. Your resume is as important as a profile for a company. You must take the time to create a resume that makes you stand out from the crowd. Try to be very specific in your resume, as employers would not read through all the details in your resume. Highlight whatever you feel that could add strength to your resume. Try to add good references in your resume.

Create a Good Cover Letter: You must have a cover letter that exhibits your attitude. As a job seeker you must exhibit your positive attitude and discipline in your cover letter. Try to be as polite as possible.

Multiple Resumes: It is better to have multiple resumes. You may prepare a resume specifically for a software engineer job and another one specifically for a call center job. You must target your resume to the employer.

Searching for a Job: When searching for a job online, you need to find a job search engine that is reliable and that would help you achieve your ultimate goal of job search. Visit http://usjobcareer.com/ and register as a job seeker. USJobCareer is a reliable and job seeker friendly search engine designed with job seekers in mind.

Keep Track: Job seekers should keep track of the job applications they have made and constantly check the websites to see if your CV has been shortlisted.



Register your resume at http://usjobcareer.com/jobseeker/newuser/ and take advantage of the free job search resources and tools available at the website.

I start out by stating, “Dorothy Thompson is a freelancer, online journal editor, e-book author…” State your name and who you are. Never mention your personal life, just your professional titles.

Google has recently announced their latest product, the Google Custom Search Engine, enabling anyone to build their very own vertical search engine.

This new product can be compared to Eurekster, Yahoo! Search Builder, or Rollyo.

What makes this product unique is that it is built upon Google’s highly successful search platform.

In their official announcement, Google said….

“We want to make it easy for anyone to create a search engine about all of their favorite topics, without needing a Ph.D.,” said Marissa Mayer, Vice President of Search Products and User Experience. “Everyone – businesses, organizations, moms, dads, teenagers, and teachers – can harness the power of Google technology to create a personalized search experience that reflects specific knowledge and interests.”

Google custom search allows you to quickly create your own search engine by choosing which websites and directories you want to include in your index.

You can include only those sites or give those particular sites a higher ranking while still including the larger Google index.

Here are some of the other benefits you will find in Google Custom Search:

Add hundreds or even thousands of urls to your customized search engine.

Exclude certain results or directories from different sites.

Place a search box and search results on your own website.

Customize the look and feel to match your website.

Invite others to contribute to the search engine.

Add refinement labels that help your users narrow their search phrases to a particular sub-set of topics.

Make monëy from relevant Adsense ads in your search results.

Another interesting feature is the capability to add Custom search engines to your Google homepage. You can put the “Add to Google” button on your website in order to allow your visitors to quickly add your search engine to their Google homepage.

Other features include a bookmarklet (Google Marker) that allows you to quickly add sites to your search engine while you are surfing the Web. In fact, you can even allow volunteers to edit your search engine and add new sites. Just for fun, I created my own customized Google search engine using 50 of my favorite internet marketing sites. Try it out at: SEO Search EngineYou can find some other real-life examples at: http://www.google.com/coop/cse/examples/ According to Matt Cutts, this tool has much more potential than most people will realize. Below is a quote from Matt on where he thinks this new product might be headed.

“For example, the first person to make a truly kick-butt search engine about biking will likely start to attract volunteers and traction and first-mover attention, and could very well become the authority search for that niche. I think that this launch could kick off a wave of search over a long tail of niches; rather than a big vertical like “health,” someone could make a search for the much much smaller “health at every size” movement. Or juggling. Or ínsurance companies. Imagine your favorite niche, which could be as specific as a small-town or as broad as you want.” These customized search engines have the potential to play a major role in the overall search scene by providing increased value to the end user. You can nöw create search that is free from sp@m. As the publisher, you get to choose exactly which sites represent the expertise and knowledge you want to share.Specialized search engines also allow Google to dig deeper into niche topics without developing their own vertical search engines. Topic experts can quickly and easily create a search engine that delivers the very best information on a particular topic, whether it be basket weaving or teleseminar marketing.When you are looking for general information, Google is great, but when you really want to dig deep into a particular topic, these specialized search engines will provide much more value.Custom search engines also solve one of search’s biggest problems: ambiguity of language. If you go to Google and look up the term, “bass”, you will find results ranging from musical instruments to fishing supplies. However, when someone creates their own custom search engine about bass fishing, this problem no longer exists. The same is true for the web publisher who creates a vertical search engine about bass guitars. Google Co-Op helps the search engine to understand the user’s intent.As more and more customized search engines are created, Google will have essentially created a layer of specialized search engines on top of it’s main index.Google vice president of Search Products and User Experience Marissa Mayer was quoted at InternetNews.com as saying, “We would like to see millíons of small search engines built on top of the Google search engine that deploy the expertise and knowledge of our end users.”

As you can see, the possibilities for customized search engines are only limited by our imaginations. It will certainly be interesting to see what other web publishers create. In the meantime, here are some interesting possibilities that go beyond the traditional.

Possibilities:

Job search engine for SEO specialists

Compository search of 100+ social bookmarking sites

Video search engine

Digital Camera Reviews

Political search engines that promote a particular slant. Research a political issue and find all conservative or liberal views.

Search engine that covers a particular sports team or athlete.

U.S. Newspaper Search

Niche Shopping Engine just for tech gadgets: Search for lasers, hovercraft, and the latest tech toys.

While Google’s custom search engine offers a world of possibilities, there are also many features that would make great additions to this new technology.

Below is a wish list of possible new features. Many of the following ideas came from an interview with Shashi Seth, lead product manager for Google Co-Op.

Wish List of New Features:

The ability to rank sites in order of importance. Give Web developers more control over which sites rank the highest.

Usage StatisticsThe ability to show default Google results and CSE results side-by-side.

The option to add A Eurekster/Swicki “buzz cloud”

A directory created by Google of all CSEs.

By nöw you can probably see that these new custom search engines have the potential to offer exceptional value to the end-user. However, these new technologies also hold implications about the future of Google search.What Google Co-Op says about the Future of Search Shashi Seth, Product Lead for the new Custom Search Engine stated, “We are trying to shore up our algorithms with the wisdom of the crowds. We know we are not always the expert in every topic in every domain.” Personalized and social search are quickly coming upon us.

Customized Search is one of Google’s first steps into the realm of social search. It is allowing web publishers of all skills to create their own search engine dedicated to their particular branch of knowledge and interests. The social part comes in when the web publisher allows others to contribute selections to their search engine, growing your search engine into an even more valuable resource over time.

Social search is all about giving the power to the users. Google is empowering users by enabling them to slice their massive search engine into thousands of sub-topics. The question is, “How will Google use this collective knowledge?”

This new product could give them a wealth of data on the linking structure and popularity of websites around the Web, giving them yet another competitive advantage over other search engines. Google could also use this new data to find authority sites among different topics, which could be very valuable information for improving mainstream search results. Would these kinds of changes affect the world of search engine optimization? To some degree, they would, but for the most part thes
e changes would simply improve upon the relevancy of results. For the smart webmaster, they should have no trouble adapting to this new age of search. Quality has always served well for search engine rankings and the future of search is even more dependent upon quality content and authoritative websites.

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After creating a website, the next crucial step that you have to do is marketing. You have to promote your site to people so that they know the products or services that you offer. Search engine optimization is a great way that you can choose to promote your site.

You can choose some keywords about your business and place your site on the popular search engines. To make your site places the first position on the search engine, just hire LinkBuilding1000K to handle the process. This company is one of the specialists you will find trust-worthy for Link building campaign. They totally know how to make your keywords powerful and finally your site gains more popularity. This company is also outstanding than the others since they offer a natural process in the Link building services. They have some options to make your site gets better traffic; one of them is the One Time link Wheel. This option has some Link wheel packages and you are free to choose one package that fits your budget.

In the One Time Link Wheel Package, you will get some articles with high quality content from them. Each article presents some anchor texts that people can click. If you would like to learn more about their link building service, you can go to Linkbuilding1000k.com for more information.

One concept in sales marketing that is so under used but will bring you out of sales mediocrity to fortune and fame is a Unique Selling Proposition or USP. Focusing on the USP in every advertising and marketing effort is the key to creating super successful products and services.

The one main reason you need to craft a powerful USP is a problem which faces most company’s today, fierce competition for your product or service. Look around at the numerous choices you have when purchasing cars, televisions, cell phones, food items. You are bombarded every day with sales marketing messages and the ones that are unique ultimately get your attention.

So your USP must make your product or service stand out from the crowd.

You have to stand for something that prospects can reduce to a simple concept and store somewhere in their mind, saying, “That’s you. You will bring me these benefits. You will solve these problems for me without these frustrations.”

Customers don’t want to remember a thousand things about you. They just want to remember something simple and important, what you will do for them. Something problem solving, something benefit producing, something relevant to their interests.

You must try to get into your customer’s mind as being first. You want to become the biggest or best at something. You want to become known as “number one” for providing some benefit they desire.

This is a key sales marketing principle. If you are seeking to dominate a market in a competitive environment, one of the best things you can do is to be first in your customer’s mind.

If you can lay claim in a customer’s mind as being first for some special feature, promise or benefit before everyone else claims it, then in their minds you can “own” that sales marketing promise. You can be “the person,” “the product” or “the business” that satisfies that particular claim.

All you have to then do is live up to your reputation – and maintain your product’s quality or your services as you promised so that this belief manifests in fact and is continually supported.

Just imagine what would have happened if M&M candies melted in your hand!

Live up to your reputation and you’ll quickly own a secure spot in a customer’s mind that will be hard to displace.

To become first in your customer’s mind you must paint a simple, memorable, consistent and appealing picture of who you are, what you stand for, and what you’re going to do that’s attractive and compelling to them. You must make an outrageously exciting promise of service or benefit to the customer. Furthermore, you must make it abundantly clear how you’re unique and dramatically different from everyone else in delivering on those benefits, and everything you say must be entirely believable.

Basically, your USP is a distinct, compelling difference that separates you from all your competitors and answers the question, “Why should I do business with you rather than your competitors . or rather than doing nothing at all?”

If you construct an attractive USP and then plaster it everywhere in your advertising and sales marketing, and if you consistently keep hammering away at presenting your USP over and over again to the consumer’s mind, in time you will gain the majority of market-share for your product or service. It takes patience, but it’s been done time and time again.

Dominoes did it with their now famous USP:

“Hot, fresh pizza delivered in 30 minutes or less, guaranteed.”

Then they topped it off with another great sales marketing idea, a guarantee.

By developing a strong USP you will have established the perfect means to win business from your competitors, put a stop to all the negotiations with clients about your prices, and build a brand image that can rocket you to stardom. It’s all about building a USP.

Jim Klein provides salespeople with effective strategies that attract new clients, build customer relationships, and increase sales, GUARANTEED.
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No matter what product or service your company sells, or where you are in the UK, Europe, or another country, the need for an area sales manager is imminent. Even a retail outlet such as a retailer of commercial goods has several levels of sales managers, but the area sales manager is the one who works within the scope of the immediate location or site and directly with the sales staff on a daily basis. For example, a commercial lumber chain may have several different locations within the UK spanning from England to Scotland, Wales, Scotland, and Northern Ireland. The area sales manager is responsible for the sales staff at only the store where he works.

It is the responsibility of the area sales manager to assure that his staff is aware of the sales goals for their store or location and maybe even conduct contests of a sort to allow them to compete with other locations as morale boosters. The area sales manager reports to either the regional sales manager or the national sales manager contingent upon the make up of the company itself. He must develop his staff into go-getters who will make the company’s profits soar and make himself look good as well to his managers. This is achieved through an extensive training program that the area sales manager together with the regional and national sales managers develop.

In most cases, the area sales manager starts as a salesperson and works his way into the position of area sales manager through high sales volume and loyalty to the company and its function. He is a dedicated employee who is highly capable of training his sales staff to everything he did in order to become high achievers in the world of sales. He will report sales volumes both collectively and on an individual basis to his managers and work diligently with those employees who are under-achieving to help them meet individual and company goals. The area sales manager may also play a role in being in close contact with the customers at his location so that he can stay informed concerning sales needs and any additional inventory that may be necessary to meet the needs of the customers. Certainly, his effort do not go unnoticed as he will be rewarded bonuses for the efforts of his staff, so encouragement within the ranks holds a two-fold purpose for the area sales manager.

Richard Taylor Edwards, Managing Director of Talisman Executive Resourcing, the leading employment agency that offers automotive and construction jobs in the UK.